Values

Our Values and the “BoomZeal” Philosophy

Our core values unite us across all brands. We are committed to extreme ownership, fostering “win-win” relationships, maintaining relentless self-discipline, encouraging effective teamwork, and pursuing constant improvement. These principles guide our actions and foster a culture of empowerment and leadership. Our values and the “BoomZeal” Philosophy are not just words on a page or our website; they are the foundation of our culture, helping us evolve, achieve excellence, ensuring continuous growth and progress.

✓ ACCOUNTABLE

1. Exercise good judgement in all situations.

2. Take Extreme Ownership over producing great outcomes.

3. Leaders don’t make excuses – they make more leaders.

✓ SOLUTION-ORIENTED

1. “Win-Win” mindset toward proactive problem solving.

2. Hustle! Respond to every opportunity with urgency and authenticity.

3. Endless curiosity for finding ways to Make good things happen.

✓ RESILIENT

1. Relentlessly striving for Excellence through self-discipline and consistency.

2. Competitiveness = Ability to bounce back from adversity and failure.

3. Comfortable being uncomfortable: Smooth seas do not make skillful sailors.

✓ COLLABORATIVE

1. Communicate effectively with intention and clarity.

2. Enthusiastically spread positive energy. 

3. As iron sharpens iron, so one person sharpens another.

✓ DYNAMIC

1. Gritty enough to demand Constant Improvement from within.

2. A force that fearlessly embraces change stimulates Growth.

3. “Good” is the enemy of Great. Greatness is a dynamic process; it has no endpoint.

Values + Behavior = Culture

Our people are our best product.